Tailor Made Connections
20/05/2024 |
A tour of Bredaquaranta showroom in the heart of Milan, where HenryGlass partition systems create unexpected scenarios.
INTERNI magazine – a prestigious guide to the most innovative trends and news of the living culture – dedicates an interesting editorial to HenryGlass and to Bredaquaranta flagship store in Milan.
The Art Director Nicola Gallizia, creator of the exhibition in via Durini – presents the space with these words that perfectly summarize what HenryGlass wants to communicate with this partnership:
“This project, like all our projects, is a unique story. It tells the story of a company that for the first time overlooks the good design of Milan and therefore international design. A story that tells the values of the company HG, which lie in the ability to produce doors with high technological and functional quality, continuous search for decorative material proposals that are always in step with the demands of a constantly evolving market. Every door that comes out of HG is a unique piece. The space of Milan wants to tell these values. We therefore designed spaces in which a dialogue between HG products and other actors was born, as a theater where the HG product, like a theatrical backstage, builds the spaces and defines them as style and function. A domestic theatre, as Giò Ponti taught, that becomes an immersive experience for the public in search of their own living identity. A theater that makes it clear that the HG product is a design tool, that the vast range of finishes and materials in the catalog are a vocabulary to build unique stories. So more than a showroom it is a workspace where you can interpret the needs and dreams of customers who visit it. That puts the customer at the center of the design scene helping him to create his unique space. Far from homologation but place of self-determination. The path is a succession of environments where the product HG room by room is told through the proposal of typological proposals that can meet all the design requirements. Both as mobile elements connecting spaces and as fixed elements that become protagonists of the vertical part of living.”
